Whenever there is a crisis of any kind, you can count on corporate America to try to use it to enhance their brand’s image, and the novel coronavirus pandemic is no exception. As an example, it was announced last week that the food-delivery giant Grubhub would be waiving $100 million in fees to non-chain restaurants. The company marketed the move as a gracious gesture, with CEO Matt Monloney declaring, “independent restaurants are the lifeblood of our cities and feed our communities. They have been amazing long-term partners for us, and we wanted to help them in their time of need.”

The COVID-19 pandemic has plunged American society into panic and dismay. All fifty US states and Washington, DC have now confirmed cases of the novel coronavirus, and the death toll is rising by the hour, after surpassing 150 deaths on March 18. Public health officials worry the US has reached a tipping point and may fast approach the situation seen in Italy, where hospitals are overwhelmed and the entire country is locked down. Dr. Carlos Del Rio, a professor at Atlanta’s Emory University School of Medicine, recently told CNN: “I’m really worried about … having the worst possible combination: too many patients; too (few) doctors, nurses … to take care of them.”