In the evening of Friday 7 November, 20-year-old Bianca Alejandrina, known to friends as Alexis, did not return home after she had gone out to sell electronic cigarettes in the suburbs of Cancún, in Quintana Roo, southeast Mexico. On Sunday, her dead body was found. She had been quartered. Her remains had been put in plastic bags. Thousands of youths took to their streets of Cancún and other cities to protest against this brutal murder.