The fires in the Amazon and central-west regions of Brazil were felt in São Paulo. The sky darkened at 3pm and many people did not understand why. Then the news came, explaining that, besides the cold front, this was caused by the ground-clearing fires used in “slash-and-burn” agriculture. And then, a general commotion was stirred up on social media, in the newspapers, and across the international media. The environmental problem, which did not seem to be a major focus of public indignation, become a new point of expression for widespread dissatisfaction and government crisis. This issue fed the anger and resentment against the Bolsonaro government, which responded with nothing but dismissive sarcasm.